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Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars de Kristin Lieb

Descripción - Reseña del editor Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars-and the industry power brokers who make their fortunes-have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being 'short term brands,' positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world. Biografía del autor Kristin J. Lieb is an assistant professor of marketing communication at Emerson College, where she also teaches courses in the school's Women's, Gender & Sexuality Studies minor. She writes about branding in various industries, and has worked as a freelance writer for Billboard and Rolling Stone, a researcher for Harvard Business School, and a marketing and business development executive for several music-related companies.

Gender, branding, and the modern music industry kristin about gender, branding, and the modern music industry emerson college professor kristin lieb discusses her book, gender, branding, and the modern music industry the social construction of female popular music stars, released by routledge in 2013 Gender, branding, and the modern music industry the book description gender, branding, and the modern music industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience this book provides a rare lens on the rigid packaging process that transforms female artists of various genres into Search and free download a billion ebook pdf files temi di macroeconomia contemporanea nuovi classici vs nuovi keynesiani human resource management text and cases lm prasad pdf free download erica maltzer sat reading computer application and data processing by reema thareja akın king soloman the sheikh returns applied structural equation modeling using amos basic to advanced techniques

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Detalles del Libro

• Name: Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars
  
• Autor: Kristin Lieb
  
• Categoria: Libros,Arte, cine y fotografía,Música
  
• Tamaño del archivo: 15 MB
  
• Tipos de archivo: PDF Document
  
• Idioma: Español
  
• Archivos de estado: AVAILABLE
  

[Download] Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars de Kristin Lieb Ebooks, PDF, ePub

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